
Region — Activates across Europe (EU / EEA countries).
Following the record-breaking launch of NBA 2K16, the NBA 2K franchise continues to stake its claim as the most authentic sports video game with NBA 2K17. As the franchise that “all sports video games should aspire to be” (GamesRadar), NBA 2K17 will take the game to new heights and continue to blur the lines between video game and reality.
Complete checkout — your code lands in your inbox in ~30 seconds, and is always available under Orders in your Gameplug account.
In the desktop client: top-left menu "Games" → "Activate a Product on Steam…" (or use the web link below).
Paste the key (format XXXXX-XXXXX-XXXXX) and accept the Steam Subscriber Agreement.
The game joins your library permanently — install it on any machine you sign in to.
Code not working? Contact support — confirmed-invalid codes are replaced or refunded.